By ONEWISDOMWAY ™ | Guided by Wisdom. Defined by Excellence.
Coconut Creek has always been a city that punches above its weight. Nestled in northwestern Broward County between the coastal energy of Fort Lauderdale and the quiet affluence of Boca Raton, it has earned national recognition — Money Magazine named it one of the Best Cities to Live in America — through a combination of low crime, eco-conscious planning, and a fierce civic pride that keeps its 58,000 residents deeply invested in what the city becomes. But for all its awards and accolades, Coconut Creek has carried one persistent gap in its identity for decades: it has never had a true downtown.
That is about to change.
Mainstreet at Coconut Creek is a 170-acre, $1 billion-plus master-planned development that will give the city the urban heart it has long lacked — a walkable, mixed-use district with thousands of new homes, a grocery-anchored retail corridor, civic gathering spaces, preserved wetlands, and over six miles of trails. It is, by almost any measure, the most transformative real estate project in Broward County in a generation. And for buyers, investors, and residents across South Florida, it represents something rare: genuine ground-floor access to a city-making project in a market where opportunities of this scale have become nearly impossible to find.
To understand what Mainstreet represents, you have to understand what the land itself has meant to Coconut Creek for more than a hundred years.
In 1918, Eva and Joe Johns purchased the parcel — a wide, flat stretch of agricultural land bordered by Wiles Road to the north, West Sample Road to the south, Lyons Road to the east, and State Road 7 to the west. They farmed beans through the winters before permanently settling in 1921, and the land remained active agricultural property for the better part of the following century. Their son, Earl Johns, continued working the farm until his passing in 2009. After that, the land sat dormant, a green expanse of raw earth in the middle of a rapidly urbanizing county, waiting for whatever would come next.
What came next took years of negotiations, entitlements, community meetings, and city commission deliberations. The Johns Family Partners ultimately agreed to sell after going under contract for more than a year, choosing a joint venture — GSR RE Partners — that shared their vision for the site’s future. The final transaction, which closed in October 2025, totaled $68 million for approximately 170 acres, making it one of the most significant land deals in Broward County’s recent history.
The buyers — Rosemurgy Properties, 13th Floor Homes, Schmier Property Group, and Giles Capital Group — came to the table with a clear mandate: to build not just a neighborhood, but a city center. The financing, an $18.9 million loan from CIBC Bank USA alongside the equity structure of the joint venture, was arranged with the closing represented by Nelson Mullins, while land use counsel Miskel Backman, LLP managed the entitlement and approval process through the City of Coconut Creek.
“Closing on this property represents a historic milestone for Coconut Creek and the culmination of years of collaboration,” said Alex Rosemurgy, CEO of Rosemurgy Properties. “Mainstreet will transform one of the last remaining large-scale sites in Broward County into a vibrant, walkable community that balances new homes, shops, and civic amenities with thoughtfully designed parks and green spaces. We are proud to honor the legacy of the Johns Family Farm as we take this first step toward creating a true city center.”
Planned across 12 development blocks, Mainstreet at Coconut Creek is designed from the ground up as a pedestrian- and bicycle-friendly district. This is not a strip mall with apartments above it. It is a comprehensive reimagining of how a Broward County city can live, gather, shop, and grow — all on land that was, until recently, farmland.
The scale is significant. According to 13th Floor Homes, the project will ultimately deliver 2,360 residential units across multiple product types, alongside 100,000 square feet of commercial space. Earlier disclosures from the joint venture broke down the residential component into 792 apartment units, 414 townhomes, 148 villas, and 296 condominiums — a diverse housing stack that speaks to the project’s ambition to serve buyers and renters at multiple price points and life stages. The commercial and retail program is anchored by approximately 80,000 square feet of grocery-anchored retail, a fundamental amenity that will serve as the daily-needs hub for both new and existing Coconut Creek residents.
Notably, the plan calls for zero square feet of traditional office space — a deliberate, data-driven choice that reflects the current state of post-pandemic work patterns and consumer behavior in South Florida. The developers are betting on residents, not commuters, as the economic engine of the district.
The project’s location adds a layer of strategic importance. Mainstreet sits just south of Monarch High School and immediately adjacent to the Promenade at Coconut Creek, the existing open-air shopping destination that already draws significant regional traffic. The proximity to the Promenade creates an immediate retail halo effect — new residents will be steps from an existing retail ecosystem while Mainstreet builds its own commercial identity.
The team behind Mainstreet represents some of the most experienced real estate operators in South Florida.
Rosemurgy Properties, led by CEO Alex Rosemurgy, has built a reputation in the region for large-scale residential and mixed-use projects that prioritize community design and long-term value creation. The firm’s involvement as the lead public voice for the joint venture signals its central role in shaping the vision and executing the entitlement process.
13th Floor Homes, led by President Michael Nunziata, is one of South Florida’s most prolific and respected homebuilders. The firm has a track record of master-planned communities across Broward and Miami-Dade, and its presence on a project of this magnitude is a strong signal of financial depth and operational capability. The company’s own branding describes Mainstreet as “a 157-acre mixed-use development” that “will be the new go-to destination for residents of Coconut Creek and neighboring communities” — language that reflects the ambition to draw buyers not just from within the city, but from the broader northwest Broward market.
Schmier Property Group and Giles Capital Group round out the joint venture with additional development and capital expertise, providing the financial structure and strategic depth necessary to execute a project that will span multiple years and market cycles.
Perhaps most significantly, Lennar — one of the largest homebuilders in the United States, founded in 1954 and publicly traded on the New York Stock Exchange — has joined the project. Shortly after the initial land closing, the GSR joint venture sold a substantial portion of the site to Domain Real Estate Partners, a land bank entity acting on behalf of Lennar. Lennar is taking responsibility for the construction of the townhomes, villas, condominiums, and a shared clubhouse within the for-sale residential portion of the project. Its financial services segment, LMF Commercial, adds further depth to the overall capital structure. Lennar’s involvement is not a minor detail — it brings institutional homebuilding scale, national supply chain relationships, and a balance sheet that can weather market fluctuations in ways that smaller developers cannot.
GSR RE Partners will develop the apartment buildings and manage the commercial and retail portions of the project, including the grocery-anchored retail district.
The physical design of Mainstreet is one of its most compelling features. Unlike the sprawling, car-dependent subdivisions that characterized much of Broward County’s 20th-century growth, Mainstreet is being built around the pedestrian. Its 12-block layout is compact by design, with streets and pathways calibrated for walking and cycling rather than vehicular throughput.
Four blocks are reserved entirely for civic and cultural uses. At the center of these is the Village Green — a true public gathering space that will include:
The Village Green is the project’s civic soul. It is the kind of amenity that, once built, becomes the organizing center of community life — the place residents walk to on weekend mornings, where their children grow up playing, where neighbors become friends.
Beyond the Village Green, the civic block program includes a parking garage to serve the retail district, an outdoor amenity block, and a reserved parcel for a future fire station or similar municipal use — a detail that speaks to the city’s long-term planning vision and the recognition that growth requires infrastructure.
Green space is not an afterthought. A 14-acre wetland preserve is integrated into the development, providing natural habitat, stormwater management, and a passive recreation corridor. More than six miles of biking and exercise trails will wind through the project, connecting residential neighborhoods to parks, retail, and the civic core. In a county where undeveloped land is an increasingly scarce resource, the preservation of 14 acres of wetland within a $1 billion urban development is a meaningful commitment.
The developers have also pledged dedicated spaces to honor the site’s agricultural heritage — design elements and public areas that will tell the story of the Johns Family Farm and the century of cultivation that preceded the current vision. It is a gesture of continuity in a region that too often forgets what came before.
A land swap was also executed with the City of Coconut Creek to make the overall site layout more compact and functionally coherent — evidence of the level of collaborative planning between the development team and municipal government that has characterized this project from the beginning.
One of the most important — and often underappreciated — aspects of Mainstreet is the depth of the civic process that brought it to life. This is not a project that was fast-tracked or sprung on the community without deliberation. The Coconut Creek City Commission, city staff, and the development team engaged in years of meetings, revisions, and public input sessions before reaching the approval milestone in August 2025.
“This is a major development in the history of Coconut Creek. Our staff and the commission have worked on this for years,” said City Manager Brandy Welch at the commission meeting that formally greenlighted the project.
That history of deliberation matters for investors and buyers. Projects that carry genuine municipal support — where the city has been a partner in the planning process rather than an obstacle to be overcome — have structurally better outcomes than developments that face ongoing regulatory friction. The City of Coconut Creek’s commitment to Mainstreet extends to its broader redevelopment strategy: in December 2025, the city retained RMA (Redevelopment Management Associates), a leading economic development firm, to create a comprehensive redevelopment plan for the city. RMA’s mandate includes evaluating city-owned vacant land, identifying underused private properties ripe for redevelopment, and conducting long-term financial analysis — all of which will be shaped by and oriented around the gravitational pull of Mainstreet.
As of late 2025, development applications for most blocks had received approval, and the project team had moved into preliminary permit review. Engineering and building permits were under review for site preparation, infrastructure installation, and the first residential project — a proposed 404-unit multi-family development on Block 3. The developer confirmed plans to schedule construction activity as soon as permitting progressed, with ground-breaking on the first phase targeted for late 2025 into 2026.
For buyers and investors watching the Broward County market, Mainstreet at Coconut Creek is a landmark event — not just because of its size, but because of what it signals about the direction of value in northwestern Broward.
The scarcity argument is real. Coconut Creek is not a city with abundant undeveloped land. The Johns Family Farm was among the last large-scale parcels available in the entire county. When a project like Mainstreet absorbs that land and transforms it into a mixed-use urban district, it does not merely add supply — it fundamentally reprices the surrounding market. Properties within walking or cycling distance of a grocery store, a performance venue, a dog park, and six miles of trails carry premiums that properties in undifferentiated suburban settings cannot command.
The product diversity creates multiple entry points. With apartments, townhomes, villas, and condominiums all on the table, Mainstreet is not targeting a single buyer profile. First-time buyers priced out of coastal markets will find townhomes and condos at accessible price points. Move-up buyers looking for space and community will find villas and larger townhomes. Renters seeking a true live-work-play environment will find apartments in a walkable district. Investors seeking long-term rental income will find a captive tenant pool drawn to the lifestyle amenities and regional accessibility of the site.
The institutional backing provides credibility. When Lennar — a company with a national footprint, institutional-grade balance sheet, and 70 years of homebuilding experience — commits to a project of this nature, it sends a clear market signal. Lennar does not build in markets it does not believe in. Its presence at Mainstreet is effectively an institutional vote of confidence in the long-term trajectory of Coconut Creek real estate values.
The corridor is already strong. Coconut Creek benefits from its position in a high-growth northwest Broward corridor. It sits adjacent to Coral Springs to the west and Margate to the south, connected by major arterials including Sample Road, Wiles Road, and State Road 7. The Promenade at Coconut Creek and the Seminole Casino Coconut Creek are already established regional traffic drivers. Mainstreet does not have to create demand from zero — it is plugging into an existing economic and residential ecosystem and upgrading it significantly.
The Broward County investment thesis is compelling. For years, real estate attention in South Florida concentrated on Miami-Dade, on the coastal cities, on the ultra-luxury vertical developments that made international headlines. Broward County — and particularly its northwestern municipalities — offered something different: livability, relative affordability, excellent schools, and infrastructure that could support growth without the congestion of its southern neighbor. Mainstreet crystallizes that thesis into a single investable address.
It would be a mistake to discuss Mainstreet purely in financial terms. The project carries genuine community significance for a city that has long deserved a civic center commensurate with its quality of life.
Coconut Creek has been recognized by Money Magazine, Movoto, and NerdWallet for its livability, its eco-conscious design, and its quality municipal services. It has earned those rankings without a true downtown — without the kind of gathering place that allows a community to see itself and celebrate itself in physical space. Mainstreet will give Coconut Creek that space for the first time.
The Village Green, the performance pavilion, the public art installations, the agricultural heritage memorial — these are not amenities added to sell units. They are the infrastructure of civic life. They are the places where children will grow up, where families will gather for Friday evening concerts, where the city will hold its farmers markets and holiday celebrations. They are, in a very real sense, the places where Coconut Creek will become more fully itself.
The wetland preserve and trail network carry their own long-term significance. South Florida’s ecological heritage is increasingly rare and increasingly threatened. A 14-acre wetland within an urban development is a meaningful preservation commitment — one that will provide habitat for native species, support the city’s stormwater infrastructure, and give residents ongoing access to natural space in a region where nature is often the first casualty of growth.
Michael Nunziata of 13th Floor Homes captured it well: “Mainstreet will be a generational project, delivering a thoughtfully planned mix of residential, retail, civic, and recreational uses that will enrich the lives of residents for decades to come.”
That word — generational — is the right one. The decisions made in the planning and early construction of Mainstreet will shape Coconut Creek’s identity for the next 50 years. The children who grow up playing on the Village Green splash pad will raise their own families in the homes and apartments built in the later phases of this development. The retail tenants who open in the grocery-anchored district will become the neighborhood institutions that define the character of the place for decades.
For those looking at Mainstreet from an investment perspective — whether as prospective residents, rental investors, or commercial stakeholders — several key considerations are worth keeping in mind.
Timing matters. The first phase of Mainstreet is now in the permitting and early construction phase. For buyers interested in the for-sale residential product — Lennar’s townhomes, villas, and condominiums — the pre-construction window represents the most favorable pricing environment. Historically, master-planned communities at this scale see meaningful price appreciation from first-phase release to later phases as infrastructure is delivered, amenities open, and the community identity solidifies. Early buyers bear some development-stage risk, but they also capture the most upside.
Rental demand will be immediate and durable. The 792 apartment units represent a significant addition to the Coconut Creek rental market. For investors focused on multifamily assets, the surrounding rental environment — northwestern Broward has seen sustained rent growth driven by population inflow from Miami-Dade and from out-of-state relocations — supports strong pro formas. Proximity to the Promenade, to Monarch High School, and to the major employment corridors of I-95 and the Turnpike makes Mainstreet a naturally attractive rental address.
Commercial real estate adjacency. For investors focused on commercial assets, the grocery-anchored retail core will create a service trade area that extends well beyond Mainstreet’s boundaries. Existing commercial properties on Sample Road, Lyons Road, and State Road 7 will benefit from the increased foot traffic and household density that 2,360 new residential units will generate. Secondary retail and service tenants — restaurants, personal services, medical offices, fitness studios — will seek to cluster near the Mainstreet commercial core, creating a broader investment opportunity in the surrounding corridor.
The RMA redevelopment plan adds a policy tailwind. The City of Coconut Creek’s engagement of RMA to develop a comprehensive redevelopment strategy signals that Mainstreet is not an isolated event — it is the catalyst for a broader civic investment program. As the city identifies additional underused parcels and redevelopment opportunities, the areas adjacent to Mainstreet will come into sharper focus for investors who move early.
There are moments in real estate when geography, timing, capital, and civic vision align in ways that create something genuinely new. Mainstreet at Coconut Creek is one of those moments.
The land had been waiting for a century. The city had been waiting for decades. The development team — Rosemurgy Properties, 13th Floor Homes, Schmier Property Group, Giles Capital Group, and Lennar — arrived with the ambition, the capital, and the civic commitment to do it right. The City of Coconut Creek brought years of careful planning and genuine partnership to the table. The result is a project that will not merely add square footage to the Broward County market. It will create a place.
For buyers seeking a home in a community with genuine amenities and a long-term value trajectory, Mainstreet deserves serious attention now — before the first phases are delivered and the pricing reflects the fully realized vision. For investors seeking exposure to a market with structural tailwinds and institutional backing, the Coconut Creek corridor surrounding Mainstreet offers compelling opportunity. For the residents of Coconut Creek who have watched this land sit fallow for years and wondered what their city might one day become — the answer is finally taking shape.
Mainstreet is not a development. It is a downtown. And downtown Coconut Creek is about to be born.